How To Stop Eating Chocolate Really Fast

by Jarrod

Photo credit pshab

I hear people saying all the time “I love eating chocolate”, “I can’t stop eating chocolate” and a variety of other exclamations of joy. From another group of people, using some sort of focus on weight loss, also say that they “can’t stop eating chocolate” with a sense of dismay.

I love eating chocolate and with the somewhat endless availability of it in my workplace I eat a lot of it.

I also believe that we can change any area of our life including any behaviour.

I stopped eating chocolate for a month while being happy using the below strategies.

Here is the Strategy to Stop Eating Chocolate.

1. Create reasons to change this behaviour

We want to effortlessly build an emotional connection that will motivate us to move away from chocolate.

I created the following reasons for making the change:

  • To prove that I could manipulate my mind to automatically change my behaviour
  • To prove that I can exercise control of my diet
  • To live a healthy life
  • To stay skinny
  • To keep healthy teeth

Here is something important to notice. I built a belief in my mind that:

not eating chocolate = healthy life

In reality this belief is bogus, far to narrow minded. Just not eating chocolate does not equal a healthy lifestyle. In fact I put on a couple of kilos this month. The point is you use beliefs that support the behaviour change. Believing that stopping eating chocolate equals a healthier lifestyle is another tank of gas on my road to stopping eating chocolate. The mind doesn’t work on what is real, it works on what you believe. What is ‘real’ is important but that is for another discussion.

2. Associate things you hate and would never do with eating chocolate

Now we are creating a absolute repulsion to make us stop eating chocolate.

Go into your mind discover a few things that you would never do, would never become, or repulses you. Then take each one of those and hold it in your mind, visualise on your left side and associate deeply. You must be able to feel how much you would never do it, how much it repulses you. As you look at this image of repulsion in your mind build it up so you can strongly feel it. Now take the other image of chocolate on your right side and mush the two images together.

At the height of emotional repulsion you bring the images together and build a repulsion that drives you to never eat chocolate.

Do this with each image and repeat a few times.

I used a couple of images. One was me becoming incredibly overweight which I would never do. I visualised me at 300 pounds, stuck in a dank dark room, unable to get out of my chair to even open the window. As the pain increased as the side of the chair dug deeper into my disgusting layers of fat I feel over onto the cold tiles of the floor. Stuck in a pool of drool from my own thousand chins it felt like I could not roll over and my drown to death. Associating that with eating chocolate you can see I am not going to do it.

Don’t stop at one associating build more repulsions. Next I took the look and feel of decayed and destroyed teeth. Have you ever put your teeth in a glass of coca-cola overnight? It is incredible how terrible they look the next morning, feel of holes and rotting. I took that imagine and replaced an image of all my teeth being like that. At the height of just how disgusting and painful it feels to have them grinding in your mouth I bring in my image of chocolate and overwhelm, making chocolate disgusting.

Nearing the end of the month I discovered a new technique which, rather than looking at potential consequences uses other behaviours you would never do. So I took the idea of hurting a baby, an idea which at the very thought of causes me to pull back and associated that in with the image of chocolate.

Doing all of this build a reaction that makes you automatically pull back whenever you see chocolate.

To use this to full effect you must reinforce the associations.

For the first couple of days do this full exercise and associate negatively with chocolate.

Every time you see chocolate in your daily life, take the negative association you feel, that repulsion and feel it even stronger. Doing this when you see chocolate in daily live really builds your repulsion to it fast. The more consistent you the better.

3. Choose a positive behaviour to replace it with

Whenever you would normally feel the desire to eat chocolate you to find a new behaviour that you can always do that will satisfy the same need.

I used to eat chocolate to satisfy the need of hunger and energy boost. So I had to find something to meet those needs adequately.

I chose to eat peanuts instead whenever I felt the desire to eat chocolate. Which is part of the reason I put on a couple of kilos ironically :D .

How you use this with our negative associations is as follows. You see chocolate, feel the repulsion to it strongly, then go and eat some peanuts instead.

Simple process which you repeat over and over again. Follow these steps and you will find your ability to change your behaviour greatly increased.

Take Action

If you want a hand to do this with one of your own behaviours then contact me with an email and I will happily change it with you.

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{ 55 comments… read them below or add one }

Andrea DeBell - britetalk November 19, 2010 at 11:58 am

Hi Jarrod! This is very timely. I’m a chocaholic and I’ve decided to stop eating sweets today. I had just finished eating my last piece of chocolate when I found your post. This post will be a great support on my journey to be sugar free.
Thanks for the inspiration and wish me luck. :) Loving blessings!

Reply

Jarrod November 20, 2010 at 1:00 pm

@Andrea: Wow that is great timing!

Good luck on your exploration, I will be interested to hear what you discover.

Sarah June 10, 2011 at 10:00 pm

Hi Jarrod,
So glad I found this! I am terrible with eating chocolate, but these ideas are great, especially noting down reasons. I feel that they really help in forming a solid mental arguement when thoughts of eating chocolate come to mind. I have been using the imagery association the past couple of days and it is working well! Dates are what im choosing to eat instead of chocolate :)
Thanks for your post

Reply

Jarrod June 12, 2011 at 4:16 pm

@Sarah: That’s great. Keep conditioning in your mind the associations and enjoy the alternatives.

candy August 8, 2011 at 3:43 pm

I am truly a chocaholic. I mean my name screams it! My name is Candy and I love chocolate. Go figure! anyways, I dont know what do about it since I tried to stop eating chocolate for week, but then went into my old chocolate eating habits having it about 4-5 X a day. Funny thing is, I know how chocolate can affect teeth, overall health, and make the bones more brittle. I kinda need help, cuz my chocolate days need to be over soon.

Candy

Reply

Jarrod August 10, 2011 at 9:35 pm

@Candy: Here is another exercise you can try. Think of something you would never eat, that you feel repulsive, such as eating a disgusting brown grub/bug. Notice where it is in your mind, top, bottom, left, right. Is the picture bright, dark, in colour or black and white. What do you feel in your body? What sounds do you hear?

Think of chocolate and notice where it is in your mind, top, bottom, left, right. Is the picture bright, dark, in colour or black and white. What do you feel in your body? What sounds do you hear?

Now with each aspect of these two images, I want you to move the chocolate image to be the same as eating a disgusting bug. Move the chocolate image to where the bug image is, make it the same colour as the bug image. Even make it make the same sounds. Feel the same way as you did with the bug.

Try doing this exercise a few times until thinking of eating chocolate feels like thinking of eating a bug.

Jyothi September 16, 2011 at 6:31 pm

Hi,
I really love chocolate. I have been following correct diet from past one month and brisk walking for 6KM. I have said good bye to sugar & sweets. But, today I have seen Chocolate Mo-mos in the cafeteria at my work place and I really couldn’t control it and I ended up eating them. I really wonder how couldn’t I stop eating them when I have stopped everything which I like. Would be grateful if you can suggest me ?

Reply

Jarrod February 10, 2012 at 6:52 am

@Jyothi: It is as you have said – “I have stopped everything I like”. What you want to do and what I suggest in this is to turn those things you no longer want to eat into things you would never want to eat. For example, every time you think of chocolate, think of eating poo. Build that association until you simply don’t want it.

danielle March 27, 2012 at 5:38 am

how did u manage to stop eating chocolate everyone did u follow this or not

Jarrod March 27, 2012 at 7:37 pm

@danielle: Thanks for talking about your great start in your other reply. It’s great to hear peoples experiences.

sara February 8, 2012 at 8:41 am

hi! that was very nice to read what u talking about …
so my probleme is i can’t stop eat chocolate and i can;’t do diet :(

Reply

Jarrod February 10, 2012 at 6:53 am

@sara: Use the steps I talk about in the article and then let me know how you go.

unknown jb March 9, 2012 at 3:51 am

Jarrod,
thanks a lot for giving these great ideas i was actually looking for images that would make me kinda stop eating chocolate but then i found this and i m glad and i dont think i will eat choclate ever again or at least like once in a week cause i eat it everyday just knowing that its not healty or makes you gain weight is not really helpful but these images were sooo helpful thanx a lot but know i feel kinda weird like bugs walking inside of me `~`

Reply

Jarrod March 27, 2012 at 7:31 pm

@unknown jb: Haha I’m glad it is useful to you. Images are very powerful to our mind, essentially you could say in a way they represent meanings and are often tied to emotions moreso then intellectual reasoning.

tracy March 21, 2012 at 7:50 pm

Hiya. Jarrod I’m wonderen if ud be able to help I just can’t stop eatin chcolate I go in to a shop I have to buy some I just can’t stop my self and I need to lose sum wait has well any tips on how to not want it any more and cakes has well I just can’t stop my self plz do help

Reply

Jarrod March 27, 2012 at 7:33 pm

@Tracy: Hi tracy, give the above process ago. You can use it for any different food. If after doing this you still feel compelled to eat contact me from the contact page and we can have a chat about how to help you in your goal to lose wait.

Anja March 25, 2012 at 9:00 am

this is amazing. just reading this makes me cringe at the thought of chocolate. i had just eating a bunch of chocolate before i got pon the cpmuter, and then when you said the thing about the rotting teeth i ran into my bathroom and brushed my teeth like there was so tomorrow! haha I think this is a great way to stop eating it. thank you so much for the great advice!

Reply

Jarrod March 27, 2012 at 7:34 pm

@Anja: Great!

I’m glad it works so well for you. Keep reinforcing the images everytime you need to in order to make it stronger.

danielle March 27, 2012 at 5:36 am

hi i am Danielle i saw your post and i felt really strongly about how you felt strongly about your felling ’s so i decided to take it all in and i decided to stop . the next day i saw a peace off chocolate in my fridge and i mover it onto one side, grabbed an apple instead and headed of running i felt so proud and lost 1 1/2 stone and now i feel great =)

Reply

Jarrod March 27, 2012 at 7:35 pm

@danielle: Awesome. Having that ability to pause and make a decision really starts building new connections in our brain which when you keep doing over time makes it easier and easier. Congrats to you :)

CanadianGina April 11, 2012 at 5:05 am

Hi.. my name is Gina and I’m a chocoholic.. I follow a well known weight loss program perfectly and I hired a personal trainer for 3 times a week.. to help me lose the 40lbs that I have gained in the last 2 yrs. When I go to the grocery store.. I generally bring a list with me to make sure that I only get the things I need to get healthy again… The problem is that once I have everything on the list and am on my way to the check-out I tend to veer off and look for the candy isle and almost always go home with a bag of chocolate.. Once in the car.. it begins.. the chocolate fest.. Please help me learn how to stop the cravings so it doesn’t ruin the rest of the day of healthy eating.. Thank you!!!

Reply

Jarrod April 1, 2013 at 1:41 pm

@CanadianGina: Really give this technique a go for a month. Let us know how it went.

Abby May 28, 2012 at 8:30 pm

This is fantastic in so glad I read this. I’m starting right now. Just unsure on what I’m going to replace it with. Thank you and I will update on my progress.

Reply

Jarrod April 1, 2013 at 1:42 pm

@Abby: Hey Abby, if you haven’t already found an alternative. Walk around your supermarket and see what you might like to have instead in the situations where you used to eat chocolate.

Jessy June 27, 2012 at 3:31 pm

Oh I wish this would work. I am a chocoholic:/ I can’t go a day without it & I quit this monday & lasted till about 5 mins ago:( I don’t know why I can’t, I think about it all the time. I’ve lost 11kgs to date & wana lose another 5 before my wedding. So my partner & I decided chocolate had to go! Literally have gone to the shops every day & even though I’m not eating it, still have bought it:/ it’s like I can’t help myself… The plan was to give up all sugar; & I made it 2 & a half days… It’s always 3pm when I want it too… I think it’s just that time of the day where you start to get tired:/ oh just thought I’d try this out. I’m bad, like I get headaches if I don’t have it & everything… It’s my only addiction, I don’t drink, smoke or even drink soft drink, but I feel like its doing so much damage to my body:/ anyways any more ideas, pass them on guys! :) thanks jessy.

Reply

gill January 12, 2013 at 4:49 am

Jessy!!!!
I’m so like u no other addiction only chocolate :(
Defo gonna give this a go :) just finished a shut
Load of choc and after reading this put an awful
Negative thought in me head and I actually feel
Sick :( maybe it’s just d amount of choc I just consumed
But I’m hoping not :)

Best of luck
We can do this

Gill … In Dublin xxxxxx

Jarrod April 1, 2013 at 1:43 pm

@Jessy: Hey Jessy, love to hear how this worked for you

shona March 24, 2013 at 10:24 pm

ive stopped eating chocolates and for dat matter all unhealthy stuff….i kept controlling myself whenever i came across them….the tough part was not the controlling…the tough part for peoples un cooperative attitude towards it…my family who believe in live life king size thought that i was foolish not to enjoy food when i had the money to afford it…my friends thought i would never reduce weight despite my efforts…now 2 years after and 17 kilos lesser..i can ask them to go take a ride…today when i read this im really proud of myself

Reply

Jarrod April 1, 2013 at 1:45 pm

@Shona: You are absolutely right. Our environment and the people in it can have a huge impact on our life. It’s often said that we are the average of the 5 people we hang around most and I think this is a good generalisation (Which is also why the internet can be so great because we can get access to so many great people).

Congratulations on your personal journey.

Laura April 1, 2013 at 1:12 pm

i have braces and i can’t really eat many things if i break it again it gets taken of all together i don’t want to loose my brace i want straight teeth. the only reason i break my brace is because i eat chocolate im addicted to it i really need to stop so what can i eat instead of chocolate?

Reply

Jarrod April 1, 2013 at 1:46 pm

@Laura: Hey Laura, as I mentioned above recently. Walk around all the aisles of your local supermarket and see what sort of foods would work for your particular circumstance. Best of luck.

Joan2 December 1, 2013 at 1:12 pm

It’s not because of chocolate. It’s because of biting the chocolate, that you break your braces. I have eaten the chocolate with braces, I just don’t bite on the hard chocolate. It would be nice to eat it less though. I can do days without it, but then it’s like some kind of nutrition is missing in my body, that it probably finds in chocolate. Any mind games won’t help me, because I am too aware of how unrealistic they are. I don’t want to drop it totally, but would be nice, to be able to control it in the times, when you want it too much :)

Jarrod February 16, 2014 at 8:14 am

@Joan2: Mind games *are* the game of life

Sue April 7, 2013 at 5:09 pm

I eat cake and chocolate and am very obsese but I am always sorry after I eat chocolate and cake as I never enjoy them.

Reply

Jarrod February 16, 2014 at 8:13 am

@Sue: Hi Sue, If you are after a change then spend some time thinking about what you are wanting to be with a positive feeling.

kim jackson September 30, 2013 at 9:45 am

Hi Jarrod , thanks for the advice. I really need to do something. I stopped smoking about 4 months ago. I’ve always loved chocolate, but since quitting smoking, I am emotional eating, especially chocolate. I will let you know how I get on, thats if you are still here?? As nobody has used this page for a while I see. Bye for now. Kim :)

Reply

Jarrod February 16, 2014 at 8:16 am

@Kim: Great to hear you have stopped smoking that’s fantastic! It would be useful to think about how you stopped smoking to apply the same method to chocolate. Did you have a supportive peer group, did you get to a breaking point where it was definately time etc.

Linn October 28, 2013 at 5:30 am

Hi Jarrod!
I stopped eating chocolate 7 weeks ago!
And 3 years ago i quit smoking! Its just as hard
to stop eating chocolate than quit smoking.
I really love chocolate,and even though my mother have
ALOT of snack including a large amount of chocolate
on the kitchen table and in the livingroom I still havent
tasted just a small amount, not even one little!

What you write here is really true, and it helps
alot of people to continue being motivated! Thank you!

Reply

Jarrod February 16, 2014 at 8:17 am

@Linn: Fantastic Linn love your enthusiasm.

RAGHAV February 10, 2014 at 6:43 pm

my friend always lovs to eat chocolates. how to stop her frm eatin chocolates…
pls help me…… i wish to chang my frnd… i lik her a lot. i want her to liv healthy..

Reply

Jarrod February 16, 2014 at 8:11 am

@RAGHAV: Unfortunately we cannot force change on anyone, even our friends. My methods would be along the lines of being the example of the behaviour you would want for them and focusing on the core issue which is not stop eating chocolate but probably something around being healthy or fit.

Good luck

Joan2 February 16, 2014 at 9:13 am

Jarrod, Yes they play an important part, but if they are untrue to Me, than I won’t follow. It doesn’t work for me. They would be true, if I would really gain a lot of weight on eating chocolate, but I don’t and I eat a lot of nice food as well. I would use these, if I had a major problem, because I would be able to connect it with a fact that is going on. But knowing me – myself getting fat won’t happen, I got enough of will to not let it happen (that’s how my mind works). That means I am in somewhat control, I used to have less control in the past, and I know how does it feel. I really like your post though, especially if it helps people, who have a major problem. I do enjoy the taste of sweets, but I think as long as someone is happy and has a nutritious diet, than the sweets in the right amounts are okay. I think that it’s also good if someone knows the amount of calories of things, so if they go to the limit, they know they cannot eat anything more that day. I used to do it. One can set the amount of candy-calories per day, and try to stick out to this, write it in the notebook. I am talking about the people, who enjoy sweets, but…don’t want to overeat them…or overeat their amount of calories per day.

Reply

Sasha March 12, 2014 at 6:58 pm

Feeling very out of control with my eating of sweets and crackers. Eating 3-4 chocolate bars a day and a muffin every morning. I had lost 22lbs only to have gained back 15lbs. I cannot seem to break the cycle. Every night, I tell myself that tomorrow, I am going to start eating right again. I will not eat poorly and I will make healthy choices and decisions. Then I don’t. I fell like a failure and I’m disgusted with myself. I feel as if it is useless for me to think I will EVER be able to be in control of my eating and weight. I am 46 yrs old and have battled the bulge all my life. Like a yo-yo, up 15lbs, down 8lbs. Up 20lbs down 12lbs. But at 203lbs, I look around and see other women losing weight and wonder what is wrong with me. Please help!

Reply

Bylinda K Allwood March 17, 2014 at 9:13 am

Sasha, I want to say that you are NOT alone! I am nearly 37 and also fight the up/down issue. Even though you have changed your eating habits,it may be time to just make slight changes in your exercise routine. Or, if need be, make a bit more drastic in one, the other, or even BOTH routines! I wish you tremendous luck, and a very blessed road ahead! Here’s to making the RIGHT changes in our lives and taking the paths that truly are less taken!

Jarrod March 24, 2014 at 9:20 pm

@Sasha: Hey Sasha, Bylinda made some good suggestions. What we eat is not the only thing that matters when it comes to losing weight. Even eating a lot of ‘healthy’ food will lead to an increase in weight.

Some suggestions of my own. Get rid of the word control and controlling what you eat. Just go with choice, far less stressful. The next thing is that if you are ready to go for it then for the foods you don’t want to eat ensure that your target is to eat 0 of that food. It’s much harder to control yourself to 1 chocolate than it is to choose to not eat it at all (which means you can stop buying it).

Make a list of the things you choose to stop eating. Then for every food choose a alternative that is equally filling but more in line with the food you think will be good for your body. Having explicit alternatives for each food is very important. When your body says, ‘I’m hungry’ = chocolate if you have don’t have a simple alternative already decided, you are less likely to question it. Then pick 1 food each week to remove from your eating habits.

It’s all habits. So is the exercise.

Bylinda K Allwood March 17, 2014 at 9:25 am

I want to say that your ideas are ones that I do believe I can get along with, without having too much trouble! This article puts things into prospective and makes a person really begin to evaluate which is more important, chocolate or life. I have four children,the youngest being 8, and I know that if I keep eating chocolate candy bars like I do (sometimes 8-10/day), my cholesteral levels will prevent me from beinh around to enjoy the rest of their life, along witht the lives of my other children! I know, I know, that many candy bars in one day is at a scary level! But something in me just wants it this way. And honestly, I haven’t even cared for chocolate until just this last Christmas (‘13), so I’m not sure why I crave it so much now! But I believe I can use your tips to cut WAY down an at least get into better levels and intake amounts,if not stop consuming it completely, which is my ultimate goal!! Wish me luck, and thanks again for your tips! Blessings!

Reply

Jarrod March 24, 2014 at 9:24 pm

@Bylinda: Nice one and thanks for your contribution in the comments.

The alternative is key. Eating chocolate is a habit we have picked up somewhere (such as at last christmas) that says when a certain trigger (external situation->feeling) occurs we think to eat chocolate. By thinking and deciding on an alternate we can change that brain/habit pathway and reach our ultimate goal. Living by our choice :)

Olivia May 23, 2014 at 12:21 pm

I’m from Argentina and I love chocolate. I make cakes and stuff to earn some money, therefore I always have some chocolate leftovers and I can’t get ridd of them. I just can’t control myself. I allways tell myself “okey, I didn’t do okey today, but tomorrow I’ll do it better”. I always tell myself to think obut how bad I feel after I eat the chocolate but I do it quickly so I don’t have to think it too much, and then I completely regret it.
I managed to loose almost 25 pounds over 6 months but now autumn is here with the cold and the rains. I still excersice, but not as much as I did during summer. I just don’t know what else to do. I want to cry because I don’t want to waste all that I’ve achieved. I’m really scared.(forgive me for my english)

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