Photo credit pshab
I hear people saying all the time “I love eating chocolate”, “I can’t stop eating chocolate” and a variety of other exclamations of joy. From another group of people, using some sort of focus on weight loss, also say that they “can’t stop eating chocolate” with a sense of dismay.
I love eating chocolate and with the somewhat endless availability of it in my workplace I eat a lot of it.
I also believe that we can change any area of our life including any behaviour.
I stopped eating chocolate for a month while being happy using the below strategies.
Here is the Strategy to Stop Eating Chocolate.
1. Create reasons to change this behaviour
We want to effortlessly build an emotional connection that will motivate us to move away from chocolate.
I created the following reasons for making the change:
- To prove that I could manipulate my mind to automatically change my behaviour
- To prove that I can exercise control of my diet
- To live a healthy life
- To stay skinny
- To keep healthy teeth
Here is something important to notice. I built a belief in my mind that:
not eating chocolate = healthy life
In reality this belief is bogus, far to narrow minded. Just not eating chocolate does not equal a healthy lifestyle. In fact I put on a couple of kilos this month. The point is you use beliefs that support the behaviour change. Believing that stopping eating chocolate equals a healthier lifestyle is another tank of gas on my road to stopping eating chocolate. The mind doesn’t work on what is real, it works on what you believe. What is ‘real’ is important but that is for another discussion.
2. Associate things you hate and would never do with eating chocolate
Now we are creating a absolute repulsion to make us stop eating chocolate.
Go into your mind discover a few things that you would never do, would never become, or repulses you. Then take each one of those and hold it in your mind, visualise on your left side and associate deeply. You must be able to feel how much you would never do it, how much it repulses you. As you look at this image of repulsion in your mind build it up so you can strongly feel it. Now take the other image of chocolate on your right side and mush the two images together.
At the height of emotional repulsion you bring the images together and build a repulsion that drives you to never eat chocolate.
Do this with each image and repeat a few times.
I used a couple of images. One was me becoming incredibly overweight which I would never do. I visualised me at 300 pounds, stuck in a dank dark room, unable to get out of my chair to even open the window. As the pain increased as the side of the chair dug deeper into my disgusting layers of fat I feel over onto the cold tiles of the floor. Stuck in a pool of drool from my own thousand chins it felt like I could not roll over and my drown to death. Associating that with eating chocolate you can see I am not going to do it.
Don’t stop at one associating build more repulsions. Next I took the look and feel of decayed and destroyed teeth. Have you ever put your teeth in a glass of coca-cola overnight? It is incredible how terrible they look the next morning, feel of holes and rotting. I took that imagine and replaced an image of all my teeth being like that. At the height of just how disgusting and painful it feels to have them grinding in your mouth I bring in my image of chocolate and overwhelm, making chocolate disgusting.
Nearing the end of the month I discovered a new technique which, rather than looking at potential consequences uses other behaviours you would never do. So I took the idea of hurting a baby, an idea which at the very thought of causes me to pull back and associated that in with the image of chocolate.
Doing all of this build a reaction that makes you automatically pull back whenever you see chocolate.
To use this to full effect you must reinforce the associations.
For the first couple of days do this full exercise and associate negatively with chocolate.
Every time you see chocolate in your daily life, take the negative association you feel, that repulsion and feel it even stronger. Doing this when you see chocolate in daily live really builds your repulsion to it fast. The more consistent you the better.
3. Choose a positive behaviour to replace it with
Whenever you would normally feel the desire to eat chocolate you to find a new behaviour that you can always do that will satisfy the same need.
I used to eat chocolate to satisfy the need of hunger and energy boost. So I had to find something to meet those needs adequately.
I chose to eat peanuts instead whenever I felt the desire to eat chocolate. Which is part of the reason I put on a couple of kilos ironically
.
How you use this with our negative associations is as follows. You see chocolate, feel the repulsion to it strongly, then go and eat some peanuts instead.
Simple process which you repeat over and over again. Follow these steps and you will find your ability to change your behaviour greatly increased.
Take Action
If you want a hand to do this with one of your own behaviours then contact me with an email and I will happily change it with you.

{ 10 comments… read them below or add one }
Hi Jarrod! This is very timely. I’m a chocaholic and I’ve decided to stop eating sweets today. I had just finished eating my last piece of chocolate when I found your post. This post will be a great support on my journey to be sugar free.
Loving blessings!
Thanks for the inspiration and wish me luck.
@Andrea: Wow that is great timing!
Good luck on your exploration, I will be interested to hear what you discover.
Hi Jarrod,
So glad I found this! I am terrible with eating chocolate, but these ideas are great, especially noting down reasons. I feel that they really help in forming a solid mental arguement when thoughts of eating chocolate come to mind. I have been using the imagery association the past couple of days and it is working well! Dates are what im choosing to eat instead of chocolate
Thanks for your post
@Sarah: That’s great. Keep conditioning in your mind the associations and enjoy the alternatives.
I am truly a chocaholic. I mean my name screams it! My name is Candy and I love chocolate. Go figure! anyways, I dont know what do about it since I tried to stop eating chocolate for week, but then went into my old chocolate eating habits having it about 4-5 X a day. Funny thing is, I know how chocolate can affect teeth, overall health, and make the bones more brittle. I kinda need help, cuz my chocolate days need to be over soon.
Candy
@Candy: Here is another exercise you can try. Think of something you would never eat, that you feel repulsive, such as eating a disgusting brown grub/bug. Notice where it is in your mind, top, bottom, left, right. Is the picture bright, dark, in colour or black and white. What do you feel in your body? What sounds do you hear?
Think of chocolate and notice where it is in your mind, top, bottom, left, right. Is the picture bright, dark, in colour or black and white. What do you feel in your body? What sounds do you hear?
Now with each aspect of these two images, I want you to move the chocolate image to be the same as eating a disgusting bug. Move the chocolate image to where the bug image is, make it the same colour as the bug image. Even make it make the same sounds. Feel the same way as you did with the bug.
Try doing this exercise a few times until thinking of eating chocolate feels like thinking of eating a bug.
Hi,
I really love chocolate. I have been following correct diet from past one month and brisk walking for 6KM. I have said good bye to sugar & sweets. But, today I have seen Chocolate Mo-mos in the cafeteria at my work place and I really couldn’t control it and I ended up eating them. I really wonder how couldn’t I stop eating them when I have stopped everything which I like. Would be grateful if you can suggest me ?
@Jyothi: It is as you have said – “I have stopped everything I like”. What you want to do and what I suggest in this is to turn those things you no longer want to eat into things you would never want to eat. For example, every time you think of chocolate, think of eating poo. Build that association until you simply don’t want it.
hi! that was very nice to read what u talking about …
so my probleme is i can’t stop eat chocolate and i can;’t do diet
@sara: Use the steps I talk about in the article and then let me know how you go.